Menu
Book a call

Home/Business protection/Key Person Insurance

Business protection

If the business depends on one person.

Key person cover pays the business itself if someone it cannot easily replace dies or becomes seriously ill. The money buys the company time to recover, recruit and reassure the people it owes money to.

Paid to the business
Life or critical illness
Reviewed as you grow
At a glance

What it is actually for

This is not cover for the person's family. It is cover for the trading position of the business while it absorbs a serious loss.

Who is covered
A named individual the business relies on
Who is paid
The company
What it is for
Lost profit, recruitment, reassuring lenders
Cover type
Life cover, critical illness, or both

Identifying the key people

Not always the owner. It might be the one salesperson who holds the client relationships, or the technician nobody else can replace quickly.

Sizing the cover

Commonly a multiple of profit, or the cost of recruiting and training a replacement plus the profit lost while the seat is empty.

What lenders think

Business borrowing is often conditional on the person who signed for it. Cover can be the thing that stops a facility being pulled.

Tax treatment varies.Whether premiums are deductible and whether a payout is taxable depends on who is covered and the purpose of the cover. Confirm the position with your accountant before the policy is put in place.
Step by step

How we arrange it

1

Work out who the business could not absorb losing

Usually a short list. Be honest about it rather than diplomatic.

2

Agree how much and for how long

Long enough to recruit and get somebody productive, which is generally longer than people first assume.

3

The company owns and pays for the policy

The business is both the applicant and the beneficiary, which is what separates this from personal cover.

4

Review it as the business changes

A figure set when you turned over a quarter of a million stops being right at a million.

Common questions

Key Person Insurance, answered

  • Who counts as a key person? Anyone whose absence would materially hit profit. Owners and directors usually, but also a lead salesperson, a technical specialist or the person who holds the key supplier relationships.
  • How much cover do we need? There is no single formula. A multiple of gross profit is a common starting point, as is the cost of recruiting and covering the role until a replacement is productive.
  • Is the payout taxable? It depends on who is covered, what the money is for and how the policy is arranged. This is a question for your accountant before the policy is set up rather than after.
  • Can it include critical illness? Yes, and often it should. A serious illness can take a key person out for a year or more, which hits the business in much the same way.
  • What if the key person leaves? The cover no longer serves its purpose. It can usually be cancelled, or in some cases reassigned. Tell us when it happens.
The business

Not the family. The company receives the money and uses it to keep trading.


Most owners have insured the premises and the vans and never insured the person the whole thing runs on.

Request assistance
Request assistance

Ask us about key person insurance

Tell us where you are up to and an adviser will come back to you. The answers below just save us a phone call working it out.

  • One of the five advisers on Eastfield Road, not a call centre.
  • Usually the same working day.
  • No obligation, and nothing to sign at the end of it.

Would rather talk now? Call 01733 602 033.

Please do not include medical or health details here. An adviser will go through those with you directly.

Who could you not replace?

If a name came to mind immediately, that is the conversation to have.